BMW will always have a special place in my heart not because of the innovative engineering that is their hallmark to auto enthusiast, but for their marketing which is also top notch. Here is an example why I consider this car company valedictorian of the luxury class. This is an exhibit showcasing the new BMW 7 series in Moscow by putting it in the worlds largest hourglass in anticipation for the launch. On the actual site there is a countdown clock which coincides with the hourglass. This is a very noteworthy project and I look forward to seeing BMW continuing their excellence in marketing.
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